"This round enables new strategic opportunities and enhances our ability to make long term investments in augmented reality and the Niantic real-world platform."Įxecutives from companies like Apple and Facebook have credited "Pokémon Go" for being the first mainstream game to popularize augmented reality, the nascent technology that many in the tech industry believe will one day replace phones by overlaying virtual objects onto the real world. "We are excited to be working with NetEase, Spark, and our other new investors," Hanke said in a statement shared with Business Insider. Quinn and Niantic CEO John Hanke worked together at Google before Hanke spun out Niantic from the search giant and turned it into a standalone company in late 2015. Spark partner Megan Quinn will join Niantic's board as part of the deal.
The new round of financing was led by Spark Capital and first reported by The Wall Street Journal on Friday. The creator of hit game "Pokémon Go," Niantic, has raised $200 million in funding as it prepares to release another augmented reality game based on the world of "Harry Potter." Niantic's next game will be an augmented reality game based on "Harry Potter.".Niantic, the company behind hit mobile game "Pokémon Go," has raised roughly $200 million.
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